Our role
GreenTech Live & Online brought a unique challenge with itself. Because it happened to be the first fully online RAI event, and the concept wasn’t yet shared with GreenTech’s followers, our content was mainly focused on boosting event registration, illustrating the concept and sharing the contents of the programme. We edited content in all shapes and sizes – from short promos to compilations of award winners.
During the Social Report Team days, we directly recorded the webinars and online sessions in order to edit and post them at a blistering pace. That way, GreenTech could offer an impression of the event on social media – leading to countless extra registrations during the event.
In a nutshell
Target audience: Professionals in horticulture technology
Phase: Prior to and during the event
Types of content: Short promos, personal videos, recap videos
Channels: Facebook, Twitter, LinkedIn and Instagram
Goals: Creating structural content, improving branding, recruiting visitors and offering live coverage of the event
Length of campaign: 2 months
Results
For the period of 1 September 2020 to 23 October 2020:
Impressions on Twitter: 42,500
Organic impressions on Facebook: 17,523
LinkedIn followers: +272 (2865 to 3137)
Instagram likes: 1,005