GreenTech Live & Online

GreenTech brings you to the heart of the horticulture technology industry. Professionals from all around the world come together to share knowledge, inspire one another and make invaluable connections. Usually, the RAI is the epicentre of this three-day event, but 2020 clearly had other plans in store. That’s why GreenTech went – as the first RAI trade fair to do so – completely ‘Live & Online’.

Our role

GreenTech Live & Online brought a unique challenge with itself. Because it happened to be the first fully online RAI event, and the concept wasn’t yet shared with GreenTech’s followers, our content was mainly focused on boosting event registration, illustrating the concept and sharing the contents of the programme. We edited content in all shapes and sizes – from short promos to compilations of award winners.

During the Social Report Team days, we directly recorded the webinars and online sessions in order to edit and post them at a blistering pace. That way, GreenTech could offer an impression of the event on social media – leading to countless extra registrations during the event.

In a nutshell

Target audience: Professionals in horticulture technology
Phase: Prior to and during the event
Types of content: Short promos, personal videos, recap videos
Channels: Facebook, Twitter, LinkedIn and Instagram
Goals: Creating structural content, improving branding, recruiting visitors and offering live coverage of the event
Length of campaign: 2 months

Results

For the period of 1 September 2020 to 23 October 2020:

Impressions on Twitter: 42,500
Organic impressions on Facebook: 17,523
LinkedIn followers: +272 (2865 to 3137)
Instagram likes: 1,005

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Let’s move forward together.

Managing social media and creating video content is time-consuming, takes a lot of energy, and you need to do it in just the right way.

We’re happy to help you out.

Years of experience

For years, companies and event organisers have counted on us to manage their social media presence. From the RAI to the Jaarbeurs, from IT offices to marinas.

Customised social media solutions

We’re going to work together with you to give your social media presence exactly what it needs. Whether it’s highlighting news items, filming and editing personal video messages, or giving your event registration a boost: anything’s possible.

Want to talk?

You’re welcome to call, e-mail or message us by any means. We’re still working on deciphering smoke signals, though.

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