For any seasoned professional in food service, a visit to Horecava is a time-honored tradition. This annual RAI trade fair is all about the cutting edge, the state of the art and the tastiest revolutions in the food service industry. Our mission? To convey that on social media.
Together with the Horecava team, we created weekly content for their Facebook, Instagram and LinkedIn pages. The subjects of our posts were adapted to their internal content calendar. We made personal videos and short promos to make the Horecava experience visible – and almost tangible.
During the event itself, we covered the proceedings live on their social media channels. We placed around 14 posts a day, in which we covered all the exciting activities, halls and people that Horecava had to offer.
In a nutshell
Target audience: Professionals in food service
Phase: Prior to and during the event; year-round afterward
Types of content: Short promos, personal videos, recap videos and video productions
Channels: Facebook, LinkedIn and Instagram
Goals: Branding Horecava as the number 1 annual event for the food service industry; alleviating and avoiding a ‘snackfest’-image
For the period of 1 November 2022 to 20 January 2023:
Facebook reach: 420.543 views
Instagram reach: 111.000 views
LinkedIn reach: 55.402 views
Facebook watch time: 9.952
Instagram likes: 5.528
LinkedIn followers: 180% up
Percentual changes based on Horecava 2020 results.