For any seasoned professional in food service, a visit to Horecava is a time-honored tradition. This annual RAI trade fair is all about the cutting edge, the state of the art and the tastiest revolutions in the food service industry. Our mission? To convey that on social media.

Our role

Together with the Horecava team, we created weekly content for their Facebook, Instagram and LinkedIn pages. The subjects of our posts were adapted to their internal content calendar. We made personal videos and short promos to make the Horecava experience visible – and almost tangible.

During the event itself, we covered the proceedings live on their social media channels. We placed around 15 posts a day, in which we covered all the exciting activities, halls and people that Horecava had to offer.

In a nutshell

Target audience: Professionals in food service
Phase: Prior to and during the event; year-round afterward
Types of content: Short promos, personal videos, recap videos and video productions
Channels: Facebook, LinkedIn and Instagram
Goals: Branding Horecava as the number 1 annual event for the food service industry; alleviating and avoiding a ‘snackfest’-image

Length of campaign: 6 months


For the period of 1 November 2019 to 20 January 2020:

Watch time on Facebook: 45,300 minutes
Followers on Instagram: 47% up

Likes on Instagram: 47% up

Followers on LinkedIn: 117% up

Shared posts on LinkedIn: 126% up

Link clicks on LinkedIn: 173% up

Procentual changes based on Horecava 2019 results.


Let’s move forward together.

Managing social media and creating video content is time-consuming, takes a lot of energy, and you need to do it in just the right way.

We’re happy to help you out.

Years of experience

For years, companies and event organisers have counted on us to manage their social media presence. From the RAI to the Jaarbeurs, from IT offices to marinas.

Customised social media solutions

We’re going to work together with you to give your social media presence exactly what it needs. Whether it’s highlighting news items, filming and editing personal video messages, or giving your event registration a boost: anything’s possible.

Want to talk?

You’re welcome to call, e-mail or message us by any means. We’re still working on deciphering smoke signals, though.