Our role
With Facebook, LinkedIn and Instagram at our disposal, we want to show the entirety of the Netherlands that this marina is equipped with everything a water sports lover could need. To achieve this goal, we mainly use personal videos and short promos. We’ve also conceptualised and worked out the promotion and programme for a virtual open day.
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In a nutshell
Target audience: Water sport enthusiasts
Phase: Year-round
Types of content: Short promos, personal videos
Channels: Facebook, LinkedIn and Instagram – previously Twitter
Goals: Making the Kempers Watersport brand more personal, increasing the occupancy of berths
Length of campaign: 2 years
Results
For the period of July 2018 to January 2019:
Views on Facebook: 84% up
Nominal views Facebook: +30,979
Followers on Instagram: 48% up
Likes on Instagram: 12% up
Views on Twitter: 154% up
Online Open Day
Organising events in a socially distanced world: well, it’s not without its difficulties. So what was Kempers Watersport supposed to do with their upcoming open day? That’s where we came in. Let’s get digital.
We thought of competitions with live award ceremonies, filmed and edited vlogs about the ins and outs of water sports, and set up a live Q&A. That way, water sports enthusiasts could still ask everything they wanted to know about selling their boat, the marina itself, or anything regarding the sport they’ve come to love. Take a look at the video for an example.
An online event can offer a nice boost to your social media and is a fun, original way to reach out to your community. Curious if we can help to translate your event to the digital realm? You’re welcome to contact us.