Nationale Onderwijs Tentoonstelling

Learning is a lifelong process! The Nationale Onderwijs Tentoonstelling (National Education Conference) is the biggest event for education professionals in the Netherlands. This bi-annual trade fair takes places in the Jaarbeurs, and is primarily focused on primary and secondary-level education.

Our role

We created weekly content for NOT’s various social media channels. Our goal was to improve the online visibility and recognisability of the NOT. As always, we also aimed to boost event registration and expand the visitor base.

In a nutshell

Target audience: Teachers, advisors, (co-)decision-makers
Phase: Prior to and during the event
Types of content: Short promos, personal videos, recap video
Channels: Facebook, LinkedIn and Instagram
Goals: Reducing no-show percentage, recruiting more visitors, conveying the idea of becoming better at what you do, telling NOT’s story on social media
Length of campaign: 6 months

Results

Reach on Facebook: 382% up
New Facebook page likes: 35% up
Likes on Instagram: +2.104
Instagram followers: +799

LinkedIn page reach: 16,825 persons
LinkedIn group reach: 39,174 persons
Impressions on Twitter: +99,244
Link clicks on Twitter: 12,100

Contact

Let’s move forwards together.

Creating great video content for social media is time-consuming, takes a lot of energy, and you need to do it in just the right way.

We’re happy to help you out.

Years of experience

For years, companies and event organisers have counted on us to for their video content. From the RAI to the Jaarbeurs, from IT offices to marinas.

Tailor-made video content

We’re going to work together with you to give your social media presence exactly what it needs. Nothing’s off-limits, although we wouldn’t suggest starting out with a thoroughly choreographed musical routine.

Want to talk?

You’re welcome to call, e-mail or message us by any means at your disposal. We’re still working on deciphering smoke signals, though.

vincent@boomyourbusiness.nl
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