Our role
In a shortened campaign of only eight weeks, we’ve worked hard on making the Week Tegen Pesten visible. We filmed and edited vlogs with the team members of Stichting School & Veiligheid, shared informative, remarkable and valuable content, and offered tools to education professionals to assist them in the fight against bullying. We also covered the opening day of this week live on social media, directly from a primary school.
In a nutshell
Target audience: Schools and teachers
Phase: Prior to and during the event
Types of content: Short promos, personal videos, Social Report Team, recap video

Channels: LinkedIn, Twitter, Facebook, Instagram
Goals: Improving name recognition and online visibility, making the campaign more personal, drawing attention to the initiative
Length of campaign: 8 weeks
Results
For the period of 6 August 2020 to 6 October 2020:
Followers on Instagram: From 0 to 374
Views on Facebook: 360% up
Nominal views on Facebook: +35.588
Facebook watch time in minutes: +6.353 (1.830%)
Followers on Facebook +264 (15% up)
Our role
Together with the School & Veiligheid team, we translated their concept to a digital education conference. We filmed and edited several webinars, including videos that were recorded by the keynote speakers and workshop organisers who took part. This allowed Stichting School & Veiligheid to continue operating as a leading authority and knowledge institute in the education sector and inspire professionals with information and materials to improve social safety at school.
In a nutshell
Target audience: Education professionals interested in social safety
Phase: Commissioned project
Types of content: Long-form webinars
Channels: Website, mailing
Goals: Transfering knowledge
Length of campaign: 4 to 5 weeks