{"id":6645,"date":"2020-04-24T12:43:04","date_gmt":"2020-04-24T10:43:04","guid":{"rendered":"https:\/\/www.boomyourbusiness.nl\/horecava\/"},"modified":"2023-03-21T09:25:27","modified_gmt":"2023-03-21T08:25:27","slug":"horecava","status":"publish","type":"page","link":"https:\/\/www.boomyourbusiness.nl\/en\/horecava\/","title":{"rendered":"Horecava"},"content":{"rendered":"<p>[vc_section bklyn_overlay_effect=&#8221;true&#8221; bklyn_overlay_effect_number=&#8221;10&#8243; bklyn_overlay_effect_density=&#8221;500&#8243; bklyn_overlay_effect_particle_shape=&#8221;triangle&#8221; bklyn_overlay_effect_particle_color_random=&#8221;on&#8221; bklyn_overlay_effect_particle_size=&#8221;5&#8243; bklyn_overlay_effect_randomize_opacity=&#8221;true&#8221; bklyn_overlay_effect_opacity_animate=&#8221;true&#8221; bklyn_overlay_effect_connect_particles=&#8221;false&#8221; bklyn_overlay_effect_mouse_interaction=&#8221;false&#8221; bklyn_overlay_effect_activate_boundaries=&#8221;false&#8221; bklyn_overlay_effect_moving_direction=&#8221;right&#8221; el_name=&#8221;First Section \/ Particle ON \/ Padding bottom 40px&#8221; bklyn_overlay_effect_line_color=&#8221;rgba(255,255,255,0)&#8221; css=&#8221;.vc_custom_1575172499834{padding-bottom: 40px !important;}&#8221;][vc_row delay=&#8221;true&#8221; el_name=&#8221;Row has animation&#8221; effect=&#8221;fadeIn&#8221; delay_timer=&#8221;0&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_661293592b47f h2.section-title{ font-size: 100px }<\/style><header id=\"ut_header_661293592b47f\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center\"><h2 data-title=\"Horecava\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;100&quot;}\" class=\"section-title  \"><span>Horecava<\/span><\/h2><div data-delay=\"0\" class=\"lead \"><p>For any seasoned professional in food service, a visit to Horecava is a time-honored tradition. This annual RAI trade fair is all about the cutting edge, the state of the art and the tastiest revolutions in the food service industry. Our mission? To convey that on social media.<\/p>\n<\/div><\/header><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section el_name=&#8221;Second Section&#8221;][vc_row cursor_skin=&#8221;light&#8221; parallax=&#8221;content-zoom&#8221; delay=&#8221;true&#8221; css=&#8221;.vc_custom_1586956769237{background-position: 0 0;background-repeat: no-repeat !important;}&#8221; el_name=&#8221;Row has animation&#8221; effect=&#8221;fadeIn&#8221; delay_timer=&#8221;0&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221; mobile_height=&#8221;20px&#8221; tablet_height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row delay=&#8221;true&#8221; css=&#8221;.vc_custom_1587650565457{margin-top: -20% !important;}&#8221; effect=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_661293593227a h2.section-title { font-size:80px !important;letter-spacing:-0.03em; }<\/style><header id=\"ut_header_661293593227a\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center\"><h2 data-title=\"Our role\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.03&quot;}}\" class=\"section-title  \"><span>Our role<\/span><\/h2><div data-delay=\"0\" class=\"lead \"><p>Together with the Horecava team, we created weekly content for their Facebook, Instagram and LinkedIn pages. The subjects of our posts were adapted to their internal content calendar. We made personal videos and short promos to make the Horecava experience visible \u2013 and almost tangible.<\/p>\n<p>During the event itself, we covered the proceedings live on their social media channels. We placed around 14 posts a day, in which we covered all the exciting activities, halls and people that Horecava had to offer.<\/p>\n<\/div><\/header><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_vs_6612935932ea3.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }<\/style><div id=\"ut_vs_6612935932ea3\" class=\"ut-shortcode-video-wrap  ut-shortcode-video-wrap-center ut-shortcode-video-wrap-tablet-center ut-shortcode-video-wrap-mobile-center clearfix\" ><div id=\"ut_reveal_6612935932ea5\"  class=\"ut-video-module \"><div class=\"ut-video-module-caption \"><a class=\"ut-load-video \" data-location=\"inline\"  data-video=\"https:\/\/vimeo.com\/805442532\" data-html=\"#ut_vid_661293596c7fe\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1626339479-40d0fd361725a2c15c974891ac99a5aacd555a291dc98f79031583f0c2467ef3-d_640\"><div class=\"ut-video-module-caption-text\"><div class=\"ut-video-module-inner-caption-text ut-video-module-empty-caption ut-video-module-caption-position-default\"><div class=\"ut-video-module-play-icon \"><i class=\"Bklyn-Core-Right-6\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><\/div><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section el_name=&#8221;Second Section&#8221;][vc_row cursor_skin=&#8221;light&#8221; parallax=&#8221;content-zoom&#8221; delay=&#8221;true&#8221; css=&#8221;.vc_custom_1586956769237{background-position: 0 0;background-repeat:-repeat !important;}&#8221; el_name=&#8221;Row has animation&#8221; effect=&#8221;fadeIn&#8221; delay_timer=&#8221;0&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221; mobile_height=&#8221;20px&#8221; tablet_height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row delay=&#8221;true&#8221; css=&#8221;.vc_custom_1587650817978{margin-top: -20% !important;}&#8221; effect=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_vs_661293596ca81.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; }<\/style><div id=\"ut_vs_661293596ca81\" class=\"ut-shortcode-video-wrap  ut-shortcode-video-wrap-center ut-shortcode-video-wrap-tablet-center ut-shortcode-video-wrap-mobile-center clearfix\" ><div id=\"ut_reveal_661293596ca83\"  class=\"ut-video-module \"><div class=\"ut-video-module-caption \"><a class=\"ut-load-video \" data-location=\"inline\"  data-video=\"https:\/\/vimeo.com\/805441967\" data-html=\"#ut_vid_66129359a7c01\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/i.vimeocdn.com\/video\/1626339873-b968e988f29478b9ac74b4e802ac43d333cc567326bffec47cb97faeef5ece2c-d_640\"><div class=\"ut-video-module-caption-text\"><div class=\"ut-video-module-inner-caption-text ut-video-module-empty-caption ut-video-module-caption-position-default\"><div class=\"ut-video-module-play-icon \"><i class=\"Bklyn-Core-Right-6\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/a><\/div><div class=\"ut-video-module-loading\"><div class=\"ut-image-gallery-loader\"><div class=\"ut-image-gallery-loader-inner\"><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\"><\/style><header id=\"ut_header_66129359a85f8\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center\"><h2 data-title=\"In a nutshell\"  data-responsive-font=\"section_title\" class=\"section-title  \"><span>In a nutshell<\/span><\/h2><\/header><\/div><div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_66129359a9730 h2.section-title { font-size:80px !important;letter-spacing:-0.03em; }<\/style><header id=\"ut_header_66129359a9730\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-left header-tablet-left header-mobile-left\"><div data-delay=\"0\" class=\"lead \"><p><b>Target audience:<\/b> Professionals in food service<br \/>\n<b>Phase:<\/b> Prior to and during the event; year-round afterward<br \/>\n<b>Types of content:<\/b> Short promos, personal videos, recap videos and video productions<br \/>\n<b>Channels:<\/b> Facebook, LinkedIn and Instagram<br \/>\n<b>Goals:<\/b> Branding Horecava as the number 1 annual event for the food service industry; alleviating and avoiding a \u2018snackfest\u2019-image<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section el_name=&#8221;Second Section&#8221;][vc_row cursor_skin=&#8221;light&#8221; parallax=&#8221;content-zoom&#8221; delay=&#8221;true&#8221; css=&#8221;.vc_custom_1586956769237{background-position: 0 0;background-repeat:-repeat;}&#8221; el_name=&#8221;Row has animation&#8221; effect=&#8221;fadeIn&#8221; delay_timer=&#8221;0&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221; mobile_height=&#8221;20px&#8221; tablet_height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row delay=&#8221;true&#8221; css=&#8221;.vc_custom_1587650817978{margin-top: -20% !important;}&#8221; effect=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\"><\/style><header id=\"ut_header_66129359aaaac\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center\"><h2 data-title=\"Results\"  data-responsive-font=\"section_title\" class=\"section-title  \"><span>Results<\/span><\/h2><\/header><\/div><div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_66129359abb6a h2.section-title { font-size:80px !important;letter-spacing:-0.03em; }<\/style><header id=\"ut_header_66129359abb6a\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-7 header-center header-tablet-center header-mobile-center\"><div data-delay=\"0\" class=\"lead \"><p>For the period of 1 November 2022 to 20 January 2023:<\/p>\n<p><b>Facebook reach:<\/b> 420.543 views<br \/>\n<b>Instagram reach:<\/b> 111.000 views<br \/>\n<b>LinkedIn reach:<\/b> 55.402 views<br \/>\n<b>Facebook watch time:<\/b> 9.952<br \/>\n<b>Instagram likes:<\/b> 5.528<br \/>\n<b>LinkedIn followers:<\/b> 180% up<\/p>\n<p><i>Percentual changes based on Horecava 2020 results.<\/i><\/p>\n<\/div><\/header><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_vs_66129359ac7d1.ut-shortcode-video-wrap .ut-video-module-caption-text span { font-weight: bold; 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