Huishoudbeurs

The Huishoudbeurs is a household name. Shopping, tasting, trying and enjoying: those are the four cornerstones of this annual event. In 2020, tens of thousands of visitors (!) once again filled the halls of RAI Amsterdam. And behind the scenes? We immortalised the 2020 edition in all its dimensions on the Huishoudbeurs social media channels.

Our role

Prior to this event, we recorded a couple of personal videos to promote the Huishoudbeurs. We were on location during the event to film content, write posts and edit videos to offer a pitch-perfect online impression of the Huishoudbeurs experience. Using several channels, we showed their followers and passers-by what they were missing out on, so they’d subsequently be convinced to buy a ticket.

In a nutshell

Target audience: A broad, mixed audience
Phase: Prior to and during the event
Types of content: Short promos, personal videos and recap video
Channels: Facebook and Instagram
Goals: Create ‘fear of missing out’ for viewers on social media, boosting ticket sales
Length of campaign: 1 month

Results

For the duration of the event (22 February – 1 March):

Views on Facebook: + 301,900 viewed minutes
New Facebook page likes: + 1,295
Reach on Facebook: 1,050,140 views
Views on Instagram: 141,408
Followers on Instagram: + 11,000

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Let’s move forward together.

Managing social media and creating video content is time-consuming, takes a lot of energy, and you need to do it in just the right way.

We’re happy to help you out.

Years of experience

For years, companies and event organisers have counted on us to manage their social media presence. From the RAI to the Jaarbeurs, from IT offices to marinas.

Customised social media solutions

We’re going to work together with you to give your social media presence exactly what it needs. Whether it’s highlighting news items, filming and editing personal video messages, or giving your event registration a boost: anything’s possible.

Want to talk?

You’re welcome to call, e-mail or message us by any means. We’re still working on deciphering smoke signals, though.

Call: +316 21926691

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