Our role
Prior to this event, we recorded a couple of personal videos to promote the Huishoudbeurs. We were on location during the event to film content, write posts and edit videos to offer a pitch-perfect online impression of the Huishoudbeurs experience.
In a nutshell
Target audience: A broad, mixed audience
Phase: Prior to and during the event
Types of content: Visuals, personal videos, recap video
Channels: Facebook and Instagram
Goals: Create ‘fear of missing out’ for viewers on social media, boosting ticket sales
Start of partnership: 2020
Results
For the duration of the event (22 February – 1 March):
Views on Facebook: + 301,900 viewed minutes
New Facebook page likes: + 1,295
Reach on Facebook: 1,050,140 views
Views on Instagram: 141,408
Followers on Instagram: + 11,000